“Open to Grade 11 learners at schools offering NCS Tourism”

 

 2012 THEME: Innovation in Tourism  

DEADLINE FOR SUBMISSION: 15 June 2012

Click here for the ENTRY FORM

 

The theme for 2012’s competition is Innovation In Tourism. The idea behind this research theme is to understand how innovation can enhance a tourism product, leading to a better customer experience and thereby increasing income in that business.

 PRIZE:

The competition winners will win a trip to Europe in November 2012 for one tourism teacher and two Grade 11 learners to attend the annual Global Travel and Tourism Learner Conference.

 HOW TO ENTER:

Learners must:

• Work in pairs
• Write an article of no more than 4 pages for a tourism magazine (such as Tourism Update,  Hotel & Restaurant, etc) on the topic:  Innovation in Tourism.
• Include in the article:
  1. A clear explanation of what innovation is all about and how this can make tourism more successful – for example increasing tourism numbers, adding to customer satisfaction, and so on.
  2. Identify an existing tourism business in your area (for example, a restaurant, hotel, tour operator, visitor attraction, museum, and so on) and describe its existing product, services and market.
  3. Make suggestions on how to enhance their product or tourist experience with the use of innovation.  This must lead to increased business or customers for that tourism operation.
• Submit this article to your teacher who will mark it against the assessment rubric attached.

 Teachers must:

• Obtain an entry form by downloading the Research Competition Entry Form 2012 or by contacting Lourina on 013 750 2928 or lourina@kundiza.co.za
• Complete the competition entry form and attach it to the best report for submission to the competition.
• Submit the report that scores the highest in the school to Lourina.

Email: lourina@kundiza.co.za

Post:      PO Box 213, White River, 1240

Fax:       086 615 9436

• Further information on the competition topic can be accessed by members of the EduTour Club in the member section of this website (coming soon)

Competition rules and regulations

• The competition is only open to high schools that offer Tourism as a subject
• The competition is only open to Grade 11 learners
• Learners must be citizens of South Africa
• Learners must work in pairs
• The report must be submitted in English
• Only one entry per school may be submitted
• All entries must be submitted with an entry form

Important Note:

The winning team will be required to develop their article into a full case study, with learner activities and an educator’s guide, which will be presented at the Global Travel and Tourism Learner Conference.  The GTTP SA will provide assistance to the winning school.

Good Luck!

HOW TO ASSESS THE ARTICLE:

Teachers must assess the article according to the following criteria:

Criteria	Level 1 – 4	Level 5 – 6	Level 7 – 8	Level 9 – 10	SCORE
The learners provide a clear and concise explanation of Innovation in Tourism.	The explanation is poorly formulated or not formulated at all and learners do not display an understanding of the concept.	There is some attempt to provide an explanation but it is not original. The explanation has clearly been taken from an existing source.	The explanation is clearly formulated and well stated. There is some evidence of original thought.	The explanation is formulated excellently and very well stated. The explanation is original and it is evident that learners have an in-depth understanding of the concept.	/10
An existing tourism business in the area is identified and its product, services and market are identified and discussed.	The tourism business and its products, services and market are not clearly described and leave the reader with questions about the tourism business.	The tourism business and its products, services and market are described, but the information is incomplete, insufficient or lacking in detail to gain a concise but full picture of the business.  Alternatively the tourism businesses is described in too much detail.	The tourism business and its products, services and market are well described but a few areas may need clarification, such as the nature and extent of services, the target market and so on.	The tourism business and its products, services and market are clearly and concisely described and leave the reader with a clear understanding of the business.  The reader has no outstanding questions about the business.	/10
The learners make suggestions on how to enhance their product or tourist experience with the use of innovation.	The suggestions or recommendations are inconclusive, vague or superficial, or may be absent.	The suggestions or recommendations are made, but may be limited and or may not lead to increased business.	Clear suggestions and practical recommendations are made for innovating the existing product, leading to some increase in value to the tourism business.	Suggestions or recommendations are clear, articulate, practical, and of significant value to increasing business in the tourism operation.	/10
The suggestions are innovative.	The suggestion is not very innovative or original and may have already been done many times before.	The suggestion has a limited degree of innovation or originality, and may not add much value to the business.	The suggestion is well presented but the idea may not be very innovative.  Or the idea is innovative, but not clearly presented.	The suggestion is interesting, fresh and exciting and will in all probability lead to increased business.  The suggestions is clearly explained and the benefits of the innovation are described.	/10
The article is well organised and presented, and has an entertainment value	The article is not well structured, or presented and the information does little to excite the reader.	The article has some structure but limited entertainment value. The article reads like an essay. It may not be well presented.	The article is well structured and the presentation of the facts is informative and interesting.	The article is well presented, neat, attractive, logical and well structured. The article is witty, interesting and articulate. The reader enjoys reading the article.	/5
The article is written using correct spelling and grammar	The article is untidy, poorly presented and contains many spelling or grammatical errors.	The article is neat, but contains many errors and the flow or logical presentation should be improved.	The article contains some spelling and grammatical errors.	The article contains very few if any spelling or grammatical errors.	/5
Total					/50